Hewlett Packard “Vera”

I was art director on this commercial directed by Olivier Gondry for Partizan Films in New York in 2006. It was a series of vignettes illustrating the things fashion designer Vera Wang uses her computer for. Gondry combined live green-screened actors with miniature physical models. My job was to help design the miniature sets with production designer Bradley Thordarson, sell the ideas with illustrations and oversee the assembly on the shoot. The combination of low and high-tech was best illustrated with hand painted images based on a CAD framework, which was essential for scaling the models up accurately for the live action element.